SimpliPhi Brings Hollywood Energy Storage to Homes, Whole Foods and Beyond

By Katherine Tweed

When Stuart Lennox was looking for a cool bicycle to feature in a commercial shoot back in 2001, he became smitten with Lee Iacocca’s e-bike.

But it wasn’t just the design of the folding electronic bike that caught his attention.

“I was so impressed with the battery in it, I took out

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