SolarMax Technology forms marketing partnership with USC Athletics

By Kelsey Misbrener SolarMax Technology’s brand presence will grow larger over the next five years, thanks to a newly formed marketing partnership with University of Southern California (USC) Athletics. The multi-channel program includes numerous branding elements, including stadium signage, radio advertising, social media, digital marketing as well as event-based community outreach focused on solar and renewable energy.
The USC brand is the most powerful in Southern California athletic circles, with some 375,000 alums—and nearly three-quarters of them live in markets served by SolarMax. The Trojans’ core fan base stretches from Bakersfield south to Oceanside and as far east as the Arizona border.
As one of

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