Sonnen’s New Battery Strategy: Raise Price, Sell to High-End Home Automation Market

By [email protected] When they go low, sonnen goes high.

Instead of striving to cut prices and make its product more accessible to the mass market, the U.S. branch of the German home battery company just released a new model that costs $10,000 more than its predecessor for the same 10 kilowatt-hours of energy capacity.

With that price bump, the ecoLinx delivers a longer battery life — warrantied for 15 years and 15,000 cycles. It also kicks on backup power much more quickly when the grid goes down — 100 milliseconds, instead of 30 seconds.

More alluringly, the ecoLinx comes fully integrated with two of the

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