Tesla #2 Most Trusted Auto Brand In Germany — Brand Loyalty, Brand Status, & Society’s Conventional Car Inertia

By Zachary Shahan How much does loyalty to a major brand — or at least the status of various brands — limit the transition to electric vehicles from Tesla, Dyson, e.Go, etc.? On the other hand, how much does dissatisfaction with conventional automakers drive customers to such automotive newcomers? How much do legacy automotive brands keep the door shut to newcomers like Tesla versus invite the disruptors in
Tesla #2 Most Trusted Auto Brand In Germany — Brand Loyalty, Brand Status, & Society’s Conventional Car Inertia was originally published on CleanTechnica.
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