Tesla Expanding Reach to Upscale Consumers Through Nordstrom Pilot Project

By Jon LeSage Tesla Motors will be increasing its retail location presence inside a Nordstrom store.
As a first step, the automaker is launching a pilot project at Nordstrom’s store at The Grove, a multiplex retail center in Los Angeles. Tesla says that if the pilot project takes off, and if both companies are satisfied with the experience, they’ll look into expanding the project to other Nordstrom stores.
Tesla’s new location will take up a 400-square foot section of the store. Nordstrom operates 121 stores in the U.S. and Canada, offering Tesla potential for reaching more upscale, fashionable consumers.
Ganesh Srivats, Tesla’s Vice-President for North America

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