Tesla Global Communications VP Leaves as Model 3 Prepares For Debut

By Jason Siu Tesla’s vice-president of global communications, Ricardo Reyes, has left the company.
Reyes held the position for less than 18 months and a Tesla spokesman has confirmed the news with Bloomberg. The timing of his departure comes as the American electric automaker is getting ready to debut its newest entry, the Model 3 later this month.
The position is important to Tesla, since unlike other automakers, it doesn’t spend a sizable sum on advertising and marketing. Instead, the company relies on media coverage and social media to promote its products.
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