Tesla Ranked Global 10th Most Valuable Brand; Now Tops Lexus

By Jeff Cobb Tesla is often still called a “start-up,” it only has two models in production, but it was just declared the 10th most-valuble automotive brand, bumping Lexus in the process.
According to the BrandZ Top 100 Most Valuable Global Brands Study just released by Millward Brown, Tesla was helped by its pending Model 3 which has made a significant splash as it prepares the way for a widening of Tesla’s influence.
“Tesla is something completely different as a luxury brand, and as we know from our BrandZ results, that difference makes the difference,” said Peter Walshe, Global BrandZ director at Millward

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