‘Text and Drive,’ Says Fake Funeral Home Ad

By Jason Siu The Montreal office of agency John St. has put up a clever billboard in hopes of putting a stop to drivers texting while behind the wheel.
The billboard simply reads “TEXT AND DRIVE” but underneath it is a logo for Wathan Funeral Home. The thing is, Wathan Funeral Home doesn’t exist and was created by Cieslok Media as part of the campaign. The idea, naturally, is to associate the act of texting and driving with ending up in a funeral home, as distracted motoring continues to plague roadways worldwide.
“People see and hear the words ‘Don’t text and drive’ almost every day,

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