The power of why for your solar brand strategy

By Kathie Zipp By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3

A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures. As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions.
How can we as individual companies and the industry as a whole capture the

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