Tips for securing quality solar sales leads

By Steven Bushong To grow their businesses, solar installers need to convert more and more leads into solar projects. The challenge becomes finding quality sales leads.
When Ruben Ugarte, director of business development at Horizon Solar Power, attended LeadsCon, the biggest business-to-business conference for lead generation companies, he noticed firms specializing in lead generation for nose surgery, sun tanning, auto loans—just about everything under the sun, especially solar power.
“Literally every vendor was trying to do solar leads, or they were looking to get into it,” Ugarte said.
Lead generation is the business of securing contact information from people who might be interested in a particular

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