To Understand Turbulence in Rooftop Solar, Look at the Early Days of Personal Computing

By [email protected] Before we had SolarCity and Vivint, there was Apple and Commodore.

In separate industries and decades apart, they all pursued a similar strategy: vertically integrated development and distribution of an emerging technology. That “do it in-house” approach helped advance personal computing from its earliest stages, but it ran into trouble bringing down costs.

The transition from that model to a more horizontal and specialized industry holds valuable lessons for the residential solar industry at its current inflection point, according to Will Anderson, founder and CEO of Complete Solar, a project management platform.

The national, vertically integrated installers blew open the rooftop solar market

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