Toyota and Prius Auto Industries Battle For Exclusive Use of ‘Prius’ Name in India

By Ray Prince Toyota has lost a court battle for the right to use the “Prius” name in India.
Instead, the Supreme Court of India granted exclusive trademark rights to the “Prius” name to Prius Auto Industries, a New Delhi-based auto accessories company, for use in India. As a result, Toyota will not be able to sell any car named “Prius” in India, despite its global presence with a firmly entrenched brand name in the international market.
The court ruling was determined based on the date the trademark was registered. Prius Auto Industries was established in 2001, while Toyota’s “Prius” was registered in India

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