Toyota and The & Partnership Join Forces to Educate Europe on Hybrid

By Ray Prince In an effort to evangelize the use of hybrid vehicles and elevate Toyota’s standing as a hybrid technology leader, Toyota Motor Europe has partnered with leading media agency The & Partnership to bring new digital content focused on educating Toyota’s European customers.
The campaign by The & Partnership will feature a mix of TV, print, outdoor, and movie theater ads to debut in France, Italy, and Sweden this month before breaking into Germany and France in October. Called ‘We Choose Hybrid,’ the message is to position hybrid technology as applicable to all consumers, not environmental specialists or ‘tree huggers,’ as the

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