Toyota launches eco-billboard campaign for Mirai

By Editorial Staff Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.
The Toyota Mirai eco-billboard campaign, in coordination with Clear Channel Outdoor Americas, will help clear the air from April 3rd through May 28th.
Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.
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