Toyota Motor to expand adoption of safety support technologies; expansion of safety awareness activities for customers

By mmillikin In Japan, Toyota Motor Corporation (TMC) announced plans to expand adoption of safety support technologies to reduce further the rate of collisions. The company also announced an expansion of safety awareness activities for customers.

Toyota performed independent calculations based on accident data from the Institute for Traffic Accident Research and Data Analysis (ITARDA) and determined that vehicles equipped with the Toyota Safety Sense package experience an approximately 50% reduction in rear-end collisions compared to vehicles without the safety package. Vehicles with both the Toyota Safety Sense P package and ICS (Intelligent Clearance Sonar) experience an approximately 90% reduction compared to vehicles

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