Toyota Updates Prius Family Sales Projections; Prius v Future Uncertain

By Jeff Cobb

When gas prices were climbing in early 2011 and Toyota’s Prius Liftback, Prius c and Prius v were early or pending in their life cycles, the automaker predicted dominance by 2020 for its “Prius family” within its product offerings, but that forecast is being revised.

Hindsight from the sales history

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