Traditional Dealers Get Low Ratings in Sierra Club Electric Car Shopper Study

By Jon LeSage Tesla’s factory owned stores took the lead over traditional dealers in a Sierra Club study of retail stores selling plug-in electrified vehicles.
This spring, 174 Sierra Club volunteers visited or called 308 different dealers and Tesla stores across 10 states to conduct the study. The retail locations represented 13 automakers and are located in California and the nine other states following California’s zero emission vehicle mandate, where automakers are directed to increase PEV sales.
On a five-point rating scale, Tesla led with 90 percent of secret shoppers rating the experience as positive and 10 percent as mediocre. Number two on the list

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