Transitioning to online selling means growing pains for solar installers

By Kelsey Misbrener When Sheryl Lane, COO at Earth Electric, first heard about consumer solar marketplace EnergySage, she was excited about the opportunity and signed up her company right away.
But after putting in more than 100 quotes and not landing any jobs, she wondered what was going wrong. Lane thought her most important selling point was missing from the platform: The personal touch of a local installer.
“It’s making it like some cheesy, non-personal experience, and it’s just not the way it should be done when you’re talking about such a large investment and people putting holes in your roof,” she said.
Earth Electric is

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