Utility-Branded Marketplaces Offer DER Services to 32 Million Metered Customers

By [email protected] American utilities are investing in broader efforts to simplify the customer experience across separate digital ecosystems.

Evaluating and integrating distributed energy resource (DER) marketplaces — platforms offering energy-saving products and services to their customers — into an overall customer engagement strategy is becoming more commonplace, according to a new GTM Research report, The Emergence of Utility-Branded DER Marketplaces.

These marketplaces are one tactic aimed at fulfilling regulatory mandates to increase customer engagement with their energy services. This is particularly true for the 12 marketplaces in California and New York, which represent approximately 15 million customers. In total, there are 32 million metered

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