Utility Program Marketing 101: The Challenges of Climate Change Misinformation

By [Energy Central] Syd Bishop If you’ve spent any time on the internet, you’ve likely experienced the expression “do your own research.” The basic premise is simple enough—that we can all benefit from an open mind eager to learn—but that same premise underscores the increasing erosion of trust between audiences and media outlets. For example, a survey from 2022 discovered that 38.2% of..

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