VW Deepens Diesel-Scandal Woes With Denials, Confrontation, Muddled Messages

By [email protected] (John Voelcker) By this point, the principles of corporate crisis-management communications are pretty well established. A company with a looming PR catastrophe needs to respond immediately, keep one trustworthy and high-level executive in front of the cameras, repeatedly promise the company will make good, and communicate early and often with affected consumers…

Read Full Article Here

For more great articles: Green Car Reports

(Visited 5 times, 1 visits today)

Comments

comments



© 2014 RenewaNews