What top solar developers are learning from Salesforce, Dropbox and HubSpot

By Paul Grana The last ten years have seen a revolution in the way business-to-business (B2B) software companies find customers. In the late 2000s, software companies like Salesforce and HubSpot were experiencing hyper-growth in customer demand, and had to quickly grow their sales and marketing teams in turn. Yet whenever the company didn’t hit their sales goals in a quarter, it led to infighting between the teams: the sales team said marketing wasn’t getting them good enough leads, while marketing said that the sales team wasn’t doing enough to close those leads. Clearly something had to change for these companies to have a

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