Why building brand trust is important to increasing solar business

By Kathie Zipp By: Debra Friday Scarpa, owner of Solar Energy Marketing
*This blog was originally published here.

Are your company’s logo and website telling your story and in line with the quality of your products and services? If not, or if you’re unsure, it’s time to take a look at your branding.
A brand is the emotional experience someone feels whenever they interact with your company. It’s the “gut feeling” they have when engaging with your logo, website, team, or marketing materials.
When your marketing message is consistent with the quality you offer, rapport and trust emerge organically. But if there’s a disconnect of

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