Why corporate energy buyers should ‘Go to 11’

By Roger Ballentine Originally published here. Among the many brilliant comedic plays on literalism in Rob Reiner’s epic film “This is Spinal Tap,” the hapless and self-proclaimed “loudest band in the world” changed the dials on their amplifiers so that they “go to 11.” We laugh, of course, because 100 percent is the amplifiers’ limit, whether the dial says..

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