Why Gender Is Key to African Off-Grid Solar Energy Sales

By [email protected] Gender equality could have a significant impact on rural electrification moves in sub-Saharan Africa, new data suggests.

Fenix International, which sells off-grid solar kits in Uganda and Zambia, has uncovered a gender difference: Although only 20 percent of its kits are purchased by women, they bring in more new clients than men.

In 2016, Fenix got about 60 percent of its sales through personal referrals, according to Erin Boehmer, a data scientist at Fenix. A third of these sales came via customers who had provided more than one referral, with eight out of 10 referrers being men.

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